Privacy Policy

Long Term Care Group, Inc. (“we,” “us,” “our” or “LTCG”) recognizes the importance of consumer privacy and we take this issue very seriously.  To this end, we have designed our Privacy Policy (this “Policy”) in a format that is easy to navigate and read so that you can clearly understand our privacy practices with respect to the information collected by the website, your use of the telephony service, or other mobile or online service through which you accessed this Policy (collectively, the “Site”).  We are committed to safeguarding the information you provide to us through the Site in accordance with this Policy.


Effective Date:  July 27, 2018

This Policy (together with the Site’s Terms of Use, which are incorporated herein by reference) describes our treatment of information provided or collected on or through the Site.  Please note that the Policy does not apply to information that is collected offline (other than through telephony) or by third-party websites or online services.

The Policy covers the following topics:

  1. Types of Information We Collect
  2. How We Collect Your Information
  3. Use of Your Information by Us
  4. Sharing Your Information with Other Companies
  5. Your Choices and Controls
  6. Children’s Privacy
  7. Data Security, Integrity and Retention
  8. Disputes
  9. Changes to the Policy
  10. Contact Us

1.   Types of Information We Collect

We collect two main types of information through the Site – “personal information” and “anonymous information.”  We may also use personal information and anonymous information to generate a third type of information, “aggregate information.”

Personal Information.  Personal information is information that can be used, either directly or indirectly, to contact you or identify you as a particular individual.  This would include, among other things, your full name, email address, mailing address and telephone number. 

Anonymous Information.  Anonymous information refers to information that does not (and cannot reasonably be used to) directly or indirectly identify you as an individual.  Examples of anonymous information include general demographic details (e.g., gender or date of birth); content supporting invoicing transactions (e.g., activities of daily living performed); and information about your preferences and usage patterns (e.g., the amount of time you spend browsing a particular portion of the Site).  If anonymous information is ever directly or indirectly associated with personal information, we will also treat the anonymous information as personal information for the purposes of this Policy. 

Aggregate Information.  Occasionally we will use personal information and anonymous information to create a third type of information, “aggregate information.”  Aggregate information refers to de-identified information about groups or particular types of individuals that use the Site.  Such information does not identify you as a particular individual.  An example of aggregate information would include the total number of activities of daily living performed by a provider according to a policy type or geographic location.

We collect the following categories of information:

2.   How We Collect Your Information

We collect information from you when you voluntarily provide us with information during your interaction with the Site.  For example, you may choose to provide us with information when you create your profile, perform or receive care services, manage invoices, or otherwise interact with the Site.

We may also collect certain types of information automatically, including through the use of cookies or other tracking technologies such as geolocation and automatic number identification.

In addition, we may acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.  This includes information we collect from insurance support organizations, such as consumer reporting agencies and other third parties.

3.   Use of Your Information by Us

We use the information we collect about you (including personal information) in order to, among other things:

We may also use your information for other purposes when you provide us with prior consent to use your information in such a manner.  For example, we may use personal information in accordance with disclosures made available to you when you enter that information on the Site, or as otherwise disclosed in this Policy.

The Site and any emails or text messages that you receive from us may contain links to third-party websites and/or other online content.  Please note that we cannot control the treatment of your information by such third parties, and that their privacy practices likely differ from those described in the Policy.  We encourage you to review the privacy practices of any such third parties prior to disclosing any personal information to them.

4.   Sharing Your Information With Other Companies

We will not share your personal information with other companies, except under the following limited circumstances:

You may be presented with an opportunity to receive information and/or marketing materials from third parties when you interact with the Site.  Please note that any information you elect to disclose to such entities will be subject to their established privacy practices, as we are unable to control the privacy practices of third parties.  We encourage you to always review the applicable privacy policies and terms of use maintained by third parties prior to disclosing information to them.  In the event you do elect to receive promotional materials from third parties and later decide that you no longer wish to receive communications from that entity, you will need to contact the relevant third party directly to change your preferences.

5.   Your Choices and Controls

We strive to provide you with the ability to exercise certain choices and controls in connection with our treatment of your information.  Depending on your relationship with us, these choices and controls may include:

6.   Children’s Privacy

We do not use the Site to knowingly solicit data from or market to children under the age of thirteen (13) without parental consent.  If you are a child under 13 years of age, please do not send any information about yourself to us through the Site.  The Site is not intended for use by children.

In the event that we become aware that we have collected personal information from any child, we will dispose of that information in accordance with the Children’s Online Privacy Protection Act and other applicable laws and regulations.  If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should promptly Contact Us and we will take reasonable steps to ensure that such information is deleted from our files.

7.   Data Security, Integrity and Retention

Your privacy is very important to us and we are committed to protecting your personal information from unauthorized access, use or disclosure.  We have implemented physical, technical and administrative security safeguards for the Site that comply with applicable laws and industry standards.  Despite these efforts, however, the Internet is inherently an insecure medium and we cannot ensure that your personal information will be protected from disclosure under all circumstances. 

Please note that in the unlikely event that an unauthorized party compromises our security safeguards, we are not responsible for any damages caused (either directly or indirectly) by a third party’s ability to access, use or disseminate your information.  The Site’s Terms of Use contains additional disclosures regarding our liability with respect to your use of the Site.

8.   Disputes

Your visit and use of the Site is subject to this Policy and the Site’s Terms of Use. Any dispute arising from this Policy is subject to the applicable provisions of the Terms of Use.

9.   Changes to the Policy

We may, in our sole discretion, make changes to the Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements or for other purposes.  The most recent version of the Policy will always be posted on the Site.  If we do make any changes, we will also update the “Effective Date” posted at the top of the Policy and we may provide you with other forms of notice, such as email.  We encourage you to review the Policy periodically to ensure that you understand how we collect, use and share information through the Site.

Any changes to the Policy will become effective when the revised Policy is posted on the Site.  By continuing to use the Site following such changes, you are accepting the terms of the revised Policy.

10.   Contact Us

If you have any questions or comments about this Policy, please write to us at:

Long Term Care Group, Inc.
Attn: Privacy Officer
11000 Prairie Lakes Drive
Suite 600
Eden Prairie, Minnesota 55344

You can also contact us via email at

Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.